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Architect, Experience Technology

Publicis Sapient

India

August 2019 - Present

Architected and developed a sophisticated multi-brand e-commerce ecosystem for The Children's Place and Gymboree, delivering cutting-edge web and mobile experiences. The platform features multi-lingual responsive websites, native mobile applications, and advanced monitoring capabilities to handle peak seasonal traffic including Black Friday and holiday shopping surges.

Project Title:

The Children's Place E-commerce Platform

Role:

Architect, Experience Technology

20

Team Size

5+ years ongoing

Duration

Problem & Solution

Challenge

The Children's Place, a leading retail company in USA for children's clothing and apparels, required a modern, scalable e-commerce platform to support their 900+ stores across USA & Canada with multi-brand capabilities and robust peak season performance.

Solution

Developed a comprehensive cross-platform solution using React JS, React Native, Redux Sagas, Next JS, and Node JS with GraphQL federation. Implemented advanced cloud technologies including AWS ECS, EKS, Lambda, and comprehensive health monitoring using Mpulse for Real User Monitoring, Quantum Metrics for session debugging, and Raygun for client-side error tracking.

Technologies Used

ReactReact
React NativeReact Native
ReduxRedux
Redux SagaRedux Saga
Next.jsNext.js
Node.jsNode.js
Express.jsExpress.js
GraphQLGraphQL
Apollo FederationApollo Federation
Apollo ServerApollo Server
AWS LambdaAWS Lambda
AWS ECSAWS ECS
AWS EKSAWS EKS
TypeScriptTypeScript
JavaScriptJavaScript
HTML5HTML5
CSS3CSS3
SASSSASS
Styled ComponentsStyled Components
JestJest
EnzymeEnzyme
StorybookStorybook

Architecture Patterns

Microservices Architecture
GraphQL Federation
Backend for Frontend (BFF)
Progressive Web App
Real-Time Monitoring

Key Responsibilities

Design comprehensive end-to-end solutions for web & mobile applications serving millions of users

Lead and mentor a dynamic team of 20+ engineers across multiple technology domains

Collaborate closely with client teams to enhance user experience and ensure system scalability

Architect robust solutions capable of handling peak season traffic during critical business periods

Key Achievements

Successfully delivered full e-commerce cross-platform for The Children's Place and Gymboree brands

Transformed user experience with enhanced multi-lingual support and significantly improved performance metrics

Multi-brand unified platform
900+ store locations supported
Peak season traffic scalability
Implemented comprehensive monitoring and health management ecosystem

Dramatically improved system reliability, performance monitoring, and proactive issue resolution

Real-time user monitoring implementation
Enhanced debugging capabilities
Proactive error management system

Project Outcomes

Multi-brand Platform

Unified architecture

Successfully integrated The Children's Place and Gymboree brands on single platform

Store Coverage

900+ locations

Supporting comprehensive retail operations across USA & Canada

Peak Season Performance

Black Friday scalability

Robust handling of peak seasonal traffic with zero downtime

User Experience Enhancement

Multi-lingual support

Comprehensive international user experience with responsive design

Challenges Faced

Architecting scalable solutions for peak season traffic handling during Black Friday and holiday seasons

Implementing multi-brand architecture with shared components while maintaining brand identity

Establishing comprehensive real-time monitoring and health management systems

Ensuring cross-platform consistency between web and mobile applications

Lessons Learned

Comprehensive monitoring infrastructure is critical for retail e-commerce success

GraphQL Federation enables truly scalable microservices architecture

Performance optimization strategies must be built-in from architecture phase

Effective team coordination becomes crucial as technical complexity scales

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