Senior Manager, Experience Engineering
Publicis Sapient
India
Led end-to-end digital transformation for ImperialDade, a major B2B e-commerce client based in New Jersey. Built comprehensive platform from scratch with modern microservices architecture, delivering MVP in 5 months and continuously enhancing for 2+ years.
Project Title:
ImperialDade B2B E-commerce Digital Transformation
Role:
Senior Manager & Solution Architect
15
Team Size
2+ years ongoing
Duration
Problem & Solution
Challenge
ImperialDade needed complete digital transformation from legacy systems to modern B2B e-commerce platform with mobile capabilities and scalable architecture.
Solution
Architected and developed comprehensive B2B platform using Next.js, React Native mobile app, microservices with AWS Lambda, and Infrastructure as Code with Terraform. Implemented advanced caching strategies and performance optimization.
Technologies Used
Next.js
React
React Native
Redux Toolkit
Node.js
Express.js
AWS Lambda
Tailwind CSS
Bitbucket
Docker
Kubernetes
Terraform
AWS SNS
AWS SQS
CloudWatchAPI Gateway
CloudFrontArchitecture Patterns
Key Responsibilities
Lead end-to-end digital transformation projects from MVP to enterprise scale
Architect B2B e-commerce solutions using modern microservices architecture
Drive Gen AI adoption for development acceleration and RFP automation
Mentor development teams on cutting-edge technologies and best practices
Collaborate with Go-to-Market team for pre-sales technical consultations
Key Achievements
Delivered ImperialDade B2B e-commerce platform from scratch in 5 months MVP timeline
Enabled digital transformation for Giant B2B client with comprehensive platform
Led Gen AI integration using advanced AI tools for development acceleration
Significantly improved development velocity and code quality across teams
Project Outcomes
MVP Delivery
5 months timeline
Delivered fully functional B2B platform MVP within aggressive timeline
Digital Transformation
Complete modernization
Transformed legacy systems to modern cloud-native architecture
Performance Optimization
Advanced caching
Implemented CloudFront CDN and comprehensive caching strategies
Team Development
Gen AI Integration
Introduced Gen AI tools for accelerated development and best practices
Challenges Faced
Building comprehensive B2B platform from scratch with tight MVP timeline
Integrating complex microservices architecture with legacy systems
Implementing advanced performance optimization and caching strategies
Training team on Gen AI tools and modern development practices
Lessons Learned
Infrastructure as Code significantly accelerates deployment and scaling
Gen AI tools dramatically improve development velocity
Microservices architecture enables rapid feature delivery and scaling
Advanced caching strategies are crucial for B2B platform performance